{"id":5908,"date":"2026-04-16T12:32:36","date_gmt":"2026-04-16T10:32:36","guid":{"rendered":"https:\/\/www.mojesebepoznani.cz\/?p=5908"},"modified":"2026-04-23T13:07:40","modified_gmt":"2026-04-23T11:07:40","slug":"moc-penize-a-kontrola-jake-nastroje-tlaku-pusobi-na-verejnopravni-media-dnes-a-co-by-zmenila-jina-forma-financovani","status":"publish","type":"post","link":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/moc-penize-a-kontrola-jake-nastroje-tlaku-pusobi-na-verejnopravni-media-dnes-a-co-by-zmenila-jina-forma-financovani\/","title":{"rendered":"Moc, pen\u00edze a kontrola: Jak\u00e9 n\u00e1stroje tlaku p\u016fsob\u00ed na ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia dnes a co by zm\u011bnila jin\u00e1 forma financov\u00e1n\u00ed"},"content":{"rendered":"\n

Debata o fungov\u00e1n\u00ed ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed se \u010dasto to\u010d\u00ed kolem pojm\u016f jako \u201enez\u00e1vislost\u201c nebo \u201evliv\u201c. M\u00e9n\u011b se ale konkr\u00e9tn\u011b popisuje, jak\u00fdmi n\u00e1stroji je tento vliv skute\u010dn\u011b vykon\u00e1v\u00e1n a co by se zm\u011bnilo, pokud by se zm\u011bnil zp\u016fsob financov\u00e1n\u00ed. Jak\u00e9 konkr\u00e9tn\u00ed n\u00e1stroje tlaku existuj\u00ed dnes, jak by se prom\u011bnily p\u0159i zm\u011bn\u011b financov\u00e1n\u00ed \u2013 a jakou roli v tom hraje volba kontroln\u00edch org\u00e1n\u016f?<\/p>\n\n\n\n

“ Svoboda tisku nen\u00ed jen privilegium novin\u00e1\u0159\u016f, ale pr\u00e1vo v\u0161ech ob\u010dan\u016f. „<\/p>George Orwell<\/cite><\/blockquote><\/figure>\n\n\n\t\t

\n\t\t\t
\n\t\t\t\t

V\u00edce \u010dl\u00e1nk\u016f<\/span><\/h4><\/div><\/div>\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\t\t
\n\t\t\t\t\t\n\t\t\t\"Americk\u00e9\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t
\t\t\n\t\tUSA vy\u0161et\u0159uj\u00ed financov\u00e1n\u00ed hnut\u00ed Antifa: mezi aktivismem a obvin\u011bn\u00edm z manipulace\t\t<\/a>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t
<\/i>\t\t\n\t\tKulhavka a slintavka: Sto let boje s neviditeln\u00fdm nep\u0159\u00edtelem dobytka\t\t<\/a>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t
\n\t\t
<\/i>\t\t\n\t\tElektromagnetick\u00e9 z\u00e1\u0159en\u00ed v elektromobilech: Fakta, kter\u00e1 by m\u011bl ka\u017ed\u00fd \u0159idi\u010d zn\u00e1t\t\t<\/a>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t
\n\t\t
<\/i>\t\t\n\t\tSpot\u0159eba piva v \u010cR a Evrop\u011b: Kde se pivo pije nejv\u00edc \u2013 a pro\u010d?\t\t<\/a>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t
\n\t\t
<\/i>\t\t\n\t\tRajchl otev\u0159el t\u00e9ma Covidu v Poslaneck\u00e9 sn\u011bmovn\u011b: V\u00fdzva ke zm\u011bn\u011b narativu\t\t<\/a>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n\n

Sou\u010dasn\u00fd stav: rozpt\u00fdlen\u00fd a nep\u0159\u00edm\u00fd vliv<\/h2>\n\n\n\n

Ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia jako \u010cesk\u00e1 televize funguj\u00ed na z\u00e1klad\u011b koncesion\u00e1\u0159sk\u00fdch poplatk\u016f, p\u0159i\u010dem\u017e dohled vykon\u00e1v\u00e1 Rada \u010cesk\u00e9 televize. Tu vol\u00ed Poslaneck\u00e1 sn\u011bmovna Parlamentu \u010cesk\u00e9 republiky.<\/p>\n\n\n\n

Konkr\u00e9tn\u00ed n\u00e1stroje tlaku dnes<\/h2>\n\n\n\n

1. Person\u00e1ln\u00ed vliv (dlouhodob\u00fd)<\/strong><\/p>\n\n\n\n

    \n
  • Poslaneck\u00e1 sn\u011bmovna vol\u00ed \u010dleny rady<\/li>\n\n\n\n
  • rada vol\u00ed a m\u016f\u017ee odvolat gener\u00e1ln\u00edho \u0159editele<\/li>\n<\/ul>\n\n\n\n

    Dopad<\/strong>:<\/em> politick\u00fd vliv je nep\u0159\u00edm\u00fd, ale struktur\u00e1ln\u00ed \u2013 projevuje se skrze obsazen\u00ed kl\u00ed\u010dov\u00fdch pozic v \u010dase<\/p>\n\n\n\n

    2. Legislativn\u00ed n\u00e1stroj<\/strong><\/p>\n\n\n\n

      \n
    • Parlament m\u016f\u017ee m\u011bnit z\u00e1kony upravuj\u00edc\u00ed fungov\u00e1n\u00ed m\u00e9di\u00ed<\/li>\n\n\n\n
    • m\u016f\u017ee rozhodovat o v\u00fd\u0161i koncesion\u00e1\u0159sk\u00fdch poplatk\u016f<\/li>\n<\/ul>\n\n\n\n

      Dopad<\/strong>:<\/em> zm\u011bna pravidel, ale proces je relativn\u011b pomal\u00fd<\/p>\n\n\n\n

      3. Reputa\u010dn\u00ed tlak<\/strong><\/p>\n\n\n\n

        \n
      • ve\u0159ejn\u00e1 kritika ze strany politik\u016f nebo skupin<\/li>\n\n\n\n
      • medi\u00e1ln\u00ed kampan\u011b zpochyb\u0148uj\u00edc\u00ed objektivitu<\/li>\n<\/ul>\n\n\n\n

        Dopad<\/strong>:<\/em> nep\u0159\u00edm\u00fd tlak na veden\u00ed i redakci<\/p>\n\n\n\n

        4. Kontroln\u00ed mechanismy rady<\/strong><\/p>\n\n\n\n

          \n
        • schvalov\u00e1n\u00ed rozpo\u010dtu<\/li>\n\n\n\n
        • dohled nad hospoda\u0159en\u00edm<\/li>\n<\/ul>\n\n\n\n

          Dopad<\/strong>:<\/em> pr\u016fb\u011b\u017en\u00fd dohled, ale ne p\u0159\u00edm\u00e9 \u0159\u00edzen\u00ed obsahu<\/p>\n\n\n\n

          Charakter sou\u010dasn\u00e9ho syst\u00e9mu:<\/strong> vliv je rozpt\u00fdlen\u00fd, v\u00edce\u00farov\u0148ov\u00fd a pomalej\u0161\u00ed<\/strong>, bez jednoho dominantn\u00edho n\u00e1stroje<\/p>\n\n\n\n

          Kl\u00ed\u010dov\u00fd bod: volen\u00ed rady<\/h2>\n\n\n\n

          Z\u00e1sadn\u00ed fakt: Zp\u016fsob volby rady nen\u00ed v\u00e1z\u00e1n na financov\u00e1n\u00ed.<\/strong> I p\u0159i zm\u011bn\u011b financov\u00e1n\u00ed by:<\/p>\n\n\n\n

            \n
          • Rada \u010cesk\u00e9 televize byla nad\u00e1le volena Poslaneck\u00e1 sn\u011bmovna Parlamentu \u010cesk\u00e9 republiky<\/li>\n\n\n\n
          • jej\u00ed pravomoci by z\u016fstaly zachov\u00e1ny (pokud by se nezm\u011bnil sou\u010dasn\u00fd platn\u00fd z\u00e1kon)<\/li>\n<\/ul>\n\n\n\n

            Z\u00e1v\u011br:<\/strong> Zm\u011bna financov\u00e1n\u00ed sama o sob\u011b nem\u011bn\u00ed strukturu \u0159\u00edzen\u00ed ani person\u00e1ln\u00ed vliv politiky<\/strong>.<\/p>\n\n\n\n

            Sc\u00e9n\u00e1\u0159 zm\u011bny: financov\u00e1n\u00ed ze st\u00e1tn\u00edho rozpo\u010dtu<\/h2>\n\n\n\n

            Pokud by koncesion\u00e1\u0159sk\u00e9 poplatky nahradilo p\u0159\u00edm\u00e9 financov\u00e1n\u00ed st\u00e1tem, z\u00e1sadn\u00ed zm\u011bny by nenastaly ve struktu\u0159e, ale v n\u00e1stroj\u00edch tlaku<\/strong>.<\/p>\n\n\n\n

            Nov\u00e9 nebo pos\u00edlen\u00e9 n\u00e1stroje<\/h2>\n\n\n\n

            1. Rozpo\u010dtov\u00fd tlak (nejz\u00e1sadn\u011bj\u0161\u00ed zm\u011bna)<\/strong><\/p>\n\n\n\n

              \n
            • financov\u00e1n\u00ed by bylo sou\u010d\u00e1st\u00ed st\u00e1tn\u00edho rozpo\u010dtu<\/li>\n\n\n\n
            • rozhodovalo by se o n\u011bm ka\u017edoro\u010dn\u011b<\/li>\n<\/ul>\n\n\n\n

              Konkr\u00e9tn\u00ed dopad:<\/strong><\/em> mo\u017enost rychl\u00e9ho sn\u00ed\u017een\u00ed \u010di nav\u00fd\u0161en\u00ed financ\u00ed<\/strong> jako reakce na chov\u00e1n\u00ed instituce<\/p>\n\n\n\n

              2. P\u0159\u00edm\u011bj\u0161\u00ed politick\u00fd vliv p\u0159es exekutivu<\/strong><\/p>\n\n\n\n

                \n
              • vl\u00e1da by m\u011bla v\u011bt\u0161\u00ed roli v n\u00e1vrhu rozpo\u010dtu a jeho vyu\u017eit\u00ed<\/li>\n<\/ul>\n\n\n\n

                Konkr\u00e9tn\u00ed dopad:<\/strong><\/em> siln\u011bj\u0161\u00ed vazba mezi aktu\u00e1ln\u00ed politickou moc\u00ed a financov\u00e1n\u00edm media<\/p>\n\n\n\n

                3. Kombinovan\u00fd tlak (rada + finance)<\/strong><\/p>\n\n\n\n

                  \n
                • z\u016fst\u00e1v\u00e1 politicky volen\u00e1 rada<\/li>\n\n\n\n
                • p\u0159ib\u00fdv\u00e1 p\u0159\u00edm\u00fd finan\u010dn\u00ed n\u00e1stroj<\/li>\n<\/ul>\n\n\n\n

                  Konkr\u00e9tn\u00ed dopad:<\/strong><\/em> zes\u00edlen\u00ed a zp\u016fhledn\u011bn\u00ed vlivu <\/p>\n\n\n\n

                  4. Zkr\u00e1cen\u00ed reak\u010dn\u00ed doby<\/strong><\/p>\n\n\n\n

                    \n
                  • zm\u011bny rozpo\u010dtu mohou m\u00edt rychl\u00fd efekt a dopad<\/li>\n<\/ul>\n\n\n\n

                    Konkr\u00e9tn\u00ed dopad:<\/strong><\/em> v\u011bt\u0161\u00ed citlivost managementu na aktu\u00e1ln\u00ed politickou situaci. Vliv je p\u0159\u00edm\u011bj\u0161\u00ed, rychlej\u0161\u00ed a koncentrovan\u011bj\u0161\u00ed<\/strong>.<\/p>\n\n\n\n

                    Co se konkr\u00e9tn\u011b zm\u011bn\u00ed \u2013 p\u0159ehled<\/h2>\n\n\n\n
                    Oblast<\/th>Sou\u010dasnost (koncese)<\/th>St\u00e1tn\u00ed financov\u00e1n\u00ed<\/th><\/tr>
                    Volba rady<\/td>Politick\u00e1 (Sn\u011bmovna)<\/td>Beze zm\u011bny<\/td><\/tr>
                    Management<\/td>Volen radou<\/td>Beze zm\u011bny (form\u00e1ln\u011b)<\/td><\/tr>
                    Hlavn\u00ed tlak<\/td>Nep\u0159\u00edm\u00fd, rozpt\u00fdlen\u00fd<\/td>P\u0159\u00edm\u00fd, finan\u010dn\u00ed<\/td><\/tr>
                    Stabilita financ\u00ed<\/td>Relativn\u011b stabiln\u00ed<\/td>Ka\u017edoro\u010dn\u00ed rozhodov\u00e1n\u00ed<\/td><\/tr>
                    Rychlost vlivu<\/td>Pomal\u00e1<\/td>Rychl\u00e1<\/td><\/tr>
                    Viditelnost vlivu<\/td>N\u00edzk\u00e1<\/td>Vysok\u00e1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                    Co se nezm\u011bn\u00ed<\/h2>\n\n\n\n

                    Je d\u016fle\u017eit\u00e9 zd\u016fraznit, pokud se zm\u011bn\u00ed pouze financov\u00e1n\u00ed:<\/p>\n\n\n\n

                      \n
                    • nezm\u011bn\u00ed se zp\u016fsob volby rady<\/strong><\/li>\n\n\n\n
                    • nezm\u011bn\u00ed se form\u00e1ln\u00ed \u0159\u00edzen\u00ed<\/strong><\/li>\n\n\n\n
                    • nezmiz\u00ed politick\u00fd vliv<\/strong><\/li>\n<\/ul>\n\n\n\n

                      Zm\u011bn\u00ed <\/strong>se pouze forma, po\u010det a intenzita jednotliv\u00fdch tlak\u016f, nikoli jeho existence.<\/p>\n\n\n\n

                      Zm\u011bna ano nebo ne?<\/h2>\n\n\n\n

                      Diskuse o ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00edch \u010dasto sm\u011b\u0159uje k ot\u00e1zce, zda jsou dostate\u010dn\u011b nez\u00e1visl\u00e1. Konkr\u00e9tn\u00ed anal\u00fdza v\u0161ak ukazuje jin\u00fd rozm\u011br:<\/p>\n\n\n\n

                      \ud83d\udc49 nejde o to, zda vliv existuje \u2013 ten existuje v\u017edy
                      \ud83d\udc49 ale jak\u00fdmi n\u00e1stroji je vykon\u00e1v\u00e1n a jak je rozlo\u017een<\/strong><\/p>\n\n\n\n

                      Sou\u010dasn\u00fd model pracuje s nep\u0159\u00edm\u00fdmi a rozpt\u00fdlen\u00fdmi n\u00e1stroji. P\u0159echod na st\u00e1tn\u00ed financov\u00e1n\u00ed by p\u0159inesl n\u00e1stroje p\u0159\u00edm\u011bj\u0161\u00ed, zejm\u00e9na prost\u0159ednictv\u00edm rozpo\u010dtu. Z\u00e1sadn\u00ed zm\u011bna by v\u0161ak nastala a\u017e ve chv\u00edli, kdy by se prom\u011bnila samotn\u00e1 struktura \u0159\u00edzen\u00ed \u2013 p\u0159edev\u0161\u00edm zp\u016fsob volby kontroln\u00edch org\u00e1n\u016f. Bez toho z\u016fst\u00e1v\u00e1 j\u00e1dro syst\u00e9mu stejn\u00e9, pouze se m\u011bn\u00ed jeho dynamika.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Debata o fungov\u00e1n\u00ed ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed se \u010dasto to\u010d\u00ed kolem pojm\u016f jako \u201enez\u00e1vislost\u201c nebo \u201evliv\u201c. M\u00e9n\u011b se ale konkr\u00e9tn\u011b popisuje, jak\u00fdmi n\u00e1stroji je tento vliv skute\u010dn\u011b vykon\u00e1v\u00e1n a co by se zm\u011bnilo, pokud by se zm\u011bnil zp\u016fsob financov\u00e1n\u00ed. Jak\u00e9 konkr\u00e9tn\u00ed n\u00e1stroje tlaku existuj\u00ed dnes, jak by se prom\u011bnily p\u0159i zm\u011bn\u011b financov\u00e1n\u00ed \u2013 a jakou roli v […]<\/p>\n","protected":false},"author":17,"featured_media":5909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[596,598,599,597,595],"class_list":["post-5908","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aktuality-ze-sveta-sebepoznani","tag-ceskatelevize","tag-financovanimedii","tag-nezavislost","tag-politickyvliv","tag-verejnopravnimedia"],"_links":{"self":[{"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/posts\/5908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/comments?post=5908"}],"version-history":[{"count":3,"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/posts\/5908\/revisions"}],"predecessor-version":[{"id":5913,"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/posts\/5908\/revisions\/5913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/media\/5909"}],"wp:attachment":[{"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/media?parent=5908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/categories?post=5908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/mojesebepoznani.cz\/wp-json\/wp\/v2\/tags?post=5908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}