{"id":1923,"date":"2026-07-09T11:29:16","date_gmt":"2026-07-09T11:29:16","guid":{"rendered":"https:\/\/sokino.cz\/?p=1923"},"modified":"2026-07-31T09:03:40","modified_gmt":"2026-07-31T09:03:40","slug":"jak-vybrat-firemni-merch-ktery-zamestnanci-opravdu-pouzivaji","status":"publish","type":"post","link":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/jak-vybrat-firemni-merch-ktery-zamestnanci-opravdu-pouzivaji\/","title":{"rendered":"Jak vybrat firemn\u00ed merch, kter\u00fd zam\u011bstnanci opravdu pou\u017e\u00edvaj\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1923\" class=\"elementor elementor-1923\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b26de e-flex e-con-boxed e-con e-parent\" data-id=\"3b26de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27b68f4f e-con-full e-flex e-con e-child\" data-id=\"27b68f4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603d847d elementor-widget elementor-widget-global elementor-global-710 elementor-widget-image\" data-id=\"603d847d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"185\" height=\"53\" src=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2025\/08\/logo-01.svg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-60\" alt=\"Logo partnera nebo klienta Sokino\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd5f68b elementor-widget elementor-widget-text-editor\" data-id=\"2fd5f68b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Jak vybrat firemn\u00ed merch, kter\u00fd zam\u011bstnanci opravdu pou\u017e\u00edvaj\u00ed<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec8d229 e-con-full e-flex e-con e-child\" data-id=\"1ec8d229\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62c7d477 elementor-widget elementor-widget-image\" data-id=\"62c7d477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/ponozky_sokino_radio_impuls-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1926\" alt=\"\" srcset=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/ponozky_sokino_radio_impuls-768x513.jpg 768w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/ponozky_sokino_radio_impuls-300x200.jpg 300w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/ponozky_sokino_radio_impuls-1024x684.jpg 1024w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/ponozky_sokino_radio_impuls-1536x1025.jpg 1536w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/ponozky_sokino_radio_impuls.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Firemn\u00ed pono\u017eky pro R\u00e1dio Impuls<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a6d95e e-flex e-con-boxed e-con e-parent\" data-id=\"7a6d95e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76c946ce elementor-widget elementor-widget-text-editor\" data-id=\"76c946ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Firemn\u00ed merch m\u016f\u017ee b\u00fdt skv\u011blou investic\u00ed, nebo zbyte\u010dn\u011b utracen\u00fdmi pen\u011bzi. Rozhoduje jedin\u00e1 v\u011bc \u2013 jestli ho zam\u011bstnaci opravdu pou\u017e\u00edvaj\u00ed.<\/strong><\/h2><p>Mo\u017en\u00e1 jste to sami za\u017eili. Objedn\u00e1te reklamn\u00ed p\u0159edm\u011bty na konferenci, v\u00e1no\u010dn\u00ed d\u00e1rky nebo <strong>firemn\u00ed welcome pack<\/strong> pro nov\u00e9 kolegy. Kr\u00e1tce po rozd\u00e1n\u00ed ale v\u011bt\u0161ina z nich skon\u010d\u00ed v \u0161upl\u00edku, ve skladu nebo rovnou v ko\u0161i.<\/p><p>P\u0159itom c\u00edlem firemn\u00edho merche nen\u00ed jen um\u00edstit logo na co nejv\u00edce p\u0159edm\u011bt\u016f. Dob\u0159e navr\u017een\u00fd merch podporuje firemn\u00ed kulturu, posiluje zna\u010dku zam\u011bstnavatele a p\u0159ipom\u00edn\u00e1 lidem va\u0161i spole\u010dnost ka\u017ed\u00fd den.<\/p><p>Jak tedy vyb\u00edrat produkty, kter\u00e9 budou m\u00edt skute\u010dn\u00fd smysl?<\/p><h2><strong>Pro\u010d v\u011bt\u0161ina firemn\u00edho merche nefunguje<\/strong><\/h2><p>Nej\u010dast\u011bj\u0161\u00ed chybou je, \u017ee se p\u0159i v\u00fdb\u011bru rozhoduje hlavn\u011b podle ceny.<\/p><p>Levn\u00e9 plastov\u00e9 reklamn\u00ed p\u0159edm\u011bty mohou na prvn\u00ed pohled p\u016fsobit jako v\u00fdhodn\u00e1 volba. Ve skute\u010dnosti ale \u010dasto nevydr\u017e\u00ed dlouho a zam\u011bstnanci ani obchodn\u00ed partne\u0159i je nepou\u017e\u00edvaj\u00ed.<\/p><p>P\u0159i v\u00fdb\u011bru firemn\u00edho merche doporu\u010dujeme polo\u017eit si jednoduchou ot\u00e1zku:<\/p><p><strong>Pou\u017e\u00edval bych tento produkt i v p\u0159\u00edpad\u011b, \u017ee by na n\u011bm nebylo firemn\u00ed logo?<\/strong><\/p><p>Pokud je odpov\u011b\u010f z\u00e1porn\u00e1, je velk\u00e1 pravd\u011bpodobnost, \u017ee stejn\u011b budou p\u0159em\u00fd\u0161let i ostatn\u00ed.<\/p><h3><strong>Z praxe Sokino<\/strong><\/h3><p>Kdy\u017e s firmami p\u0159ipravujeme <a href=\"https:\/\/sokino.cz\/reference\/\" target=\"_blank\" rel=\"noopener\"><strong>zak\u00e1zkovou v\u00fdrobu pono\u017eek<\/strong><\/a>, \u010dasto se nejprve bav\u00edme o tom, komu jsou ur\u010deny. \u00dapln\u011b jin\u00fd n\u00e1vrh vznik\u00e1 pro nov\u00e9 zam\u011bstnance, jin\u00fd pro obchodn\u00ed partnery a jin\u00fd pro sportovn\u00ed t\u00fdm.<\/p><p>Pr\u00e1v\u011b \u00fa\u010del pou\u017eit\u00ed je podle na\u0161ich zku\u0161enost\u00ed d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e samotn\u00fd design. Pokud se poda\u0159\u00ed spr\u00e1vn\u011b ur\u010dit, komu je merch ur\u010den, b\u00fdv\u00e1 v\u00fdsledek \u00fasp\u011b\u0161n\u00fd mnohem \u010dast\u011bji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ead89c elementor-widget elementor-widget-image\" data-id=\"5ead89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"336\" src=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/BAUDER_navrh-1.pdf-1024x430.png\" class=\"attachment-large size-large wp-image-1931\" alt=\"\" srcset=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/BAUDER_navrh-1.pdf-1024x430.png 1024w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/BAUDER_navrh-1.pdf-300x126.png 300w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/BAUDER_navrh-1.pdf-768x323.png 768w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/BAUDER_navrh-1.pdf-1536x645.png 1536w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/BAUDER_navrh-1.pdf.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ccb51b elementor-widget elementor-widget-text-editor\" data-id=\"54ccb51b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>Co dnes zam\u011bstnanci od firemn\u00edho merche o\u010dek\u00e1vaj\u00ed<\/b><\/h3><p>Firemn\u00ed kultura se m\u011bn\u00ed a s n\u00ed i o\u010dek\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f.<\/p><p>Lid\u00e9 dnes oce\u0148uj\u00ed p\u0159edev\u0161\u00edm v\u00fdrobky, kter\u00e9 jsou:<\/p><ul style=\"margin-top: 0cm;\" type=\"disc\"><li>kvalitn\u00ed,<\/li><li>praktick\u00e9,<\/li><li>esteticky poveden\u00e9,<\/li><li>dlouhodob\u011b pou\u017eiteln\u00e9.<\/li><\/ul><p>Proto mezi nejobl\u00edben\u011bj\u0161\u00ed firemn\u00ed produkty pat\u0159\u00ed kvalitn\u00ed textil, l\u00e1hve na pit\u00ed, batohy nebo <b>pono\u017eky s vlastn\u00edm designem<\/b>.<\/p><p>Spole\u010dn\u00fdm jmenovatelem je ka\u017edodenn\u00ed vyu\u017eit\u00ed.<\/p><h2>\u00a0<\/h2><h2 class=\"MsoNormal\"><b>Firemn\u00ed merch <\/b><b>jako sou\u010d\u00e1st employer brandingu<\/b><\/h2><p class=\"MsoNormal\">Firemn\u00ed merch u\u017e d\u00e1vno nen\u00ed jen reklamn\u00ed p\u0159edm\u011bt.<\/p><p class=\"MsoNormal\">Je sou\u010d\u00e1st\u00ed toho, jak firma komunikuje sv\u00e9 hodnoty v\u016f\u010di zam\u011bstnanc\u016fm i okol\u00ed.<\/p><p class=\"MsoNormal\">Kvalitn\u011b p\u0159ipraven\u00fd <b>welcome pack<\/b> m\u016f\u017ee nov\u00e9mu kolegovi uk\u00e1zat, \u017ee p\u0159ich\u00e1z\u00ed do spole\u010dnosti, kter\u00e1 si d\u00e1v\u00e1 z\u00e1le\u017eet na detailech.<\/p><p class=\"MsoNormal\">Stejn\u011b dob\u0159e funguje merch p\u0159i firemn\u00edch akc\u00edch, teambuildinz\u00edch nebo jako pod\u011bkov\u00e1n\u00ed zam\u011bstnanc\u016fm a obchodn\u00edm partner\u016fm.<\/p><h3>\u00a0<\/h3><h3 class=\"MsoNormal\"><b>Trend, kter\u00fd dnes vid\u00edme nap\u0159\u00ed\u010d firmami<\/b><\/h3><p class=\"MsoNormal\">St\u00e1le v\u00edce spole\u010dnost\u00ed ustupuje od levn\u00fdch plastov\u00fdch reklamn\u00edch p\u0159edm\u011bt\u016f.<\/p><p class=\"MsoNormal\">M\u00edsto nich hledaj\u00ed:<\/p><ul style=\"margin-top: 0cm;\" type=\"disc\"><li class=\"MsoNormal\">lok\u00e1ln\u00ed firemn\u00ed merch,<\/li><li class=\"MsoNormal\">\u010deskou zak\u00e1zkovou v\u00fdrobu textilu,<\/li><li class=\"MsoNormal\">kvalitn\u00ed materi\u00e1ly,<\/li><li class=\"MsoNormal\">produkty s del\u0161\u00ed \u017eivotnost\u00ed,<\/li><li class=\"MsoNormal\">udr\u017eiteln\u011bj\u0161\u00ed \u0159e\u0161en\u00ed.<\/li><\/ul><p>\u00a0<\/p><p class=\"MsoNormal\">Nejde jen o ekologii. Kvalitn\u00ed v\u00fdrobek reprezentuje zna\u010dku mnohem d\u00e9le ne\u017e produkt, kter\u00fd po n\u011bkolika dnech p\u0159estane slou\u017eit.<\/p><h2 class=\"MsoNormal\"><a href=\"https:\/\/sokino.cz\/proc-zvolit-ponozky-s-logem-jako-firemni-darek\/\" target=\"_blank\" rel=\"noopener\"><b>Pro\u010d jsou pono\u017eky jedn\u00edm z nejprakti\u010dt\u011bj\u0161\u00edch firemn\u00edch d\u00e1rk\u016f<\/b><\/a><\/h2><p class=\"MsoNormal\">Pono\u017eky maj\u00ed jednu v\u00fdhodu, kterou mnoho reklamn\u00edch p\u0159edm\u011bt\u016f nem\u00e1.<\/p><p class=\"MsoNormal\">Lid\u00e9 je opravdu pou\u017e\u00edvaj\u00ed.<\/p><p class=\"MsoNormal\">Pokud maj\u00ed kvalitn\u00ed materi\u00e1l, dob\u0159e padnou a design nen\u00ed p\u0159epln\u011bn\u00fd logy, st\u00e1vaj\u00ed se b\u011b\u017enou sou\u010d\u00e1st\u00ed \u0161atn\u00edku.<\/p><p class=\"MsoNormal\">To znamen\u00e1, \u017ee zna\u010dka je p\u0159\u00edtomn\u00e1 p\u0159irozen\u011b, nikoli ok\u00e1zale.<\/p><p class=\"MsoNormal\">Ve spole\u010dnosti <a href=\"https:\/\/sokino.cz\/\" target=\"_blank\" rel=\"noopener\">Sokino<\/a> vyr\u00e1b\u00edme pono\u017eky na zak\u00e1zku od <b>300 p\u00e1r\u016f<\/b>. Velikosti lze kombinovat, tak\u017ee firmy nemus\u00ed objedn\u00e1vat v\u0161echny p\u00e1ry v jedn\u00e9 velikosti.<\/p><p class=\"MsoNormal\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9c868 elementor-widget elementor-widget-image\" data-id=\"1e9c868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/Swagelok-1024x684.jpg\" class=\"attachment-large size-large wp-image-1977\" alt=\"Firemn\u00ed merch pro Swagelok\" srcset=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/Swagelok-1024x684.jpg 1024w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/Swagelok-300x200.jpg 300w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/Swagelok-768x513.jpg 768w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/Swagelok-1536x1025.jpg 1536w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/Swagelok.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30d01dff e-flex e-con-boxed e-con e-parent\" data-id=\"30d01dff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-654b2745 elementor-widget elementor-widget-text-editor\" data-id=\"654b2745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>Tip v\u00fdrobce<\/b><\/h3><p>P\u0159i n\u00e1vrhu pono\u017eek doporu\u010dujeme pracovat s jednoduchou grafikou a omezen\u00fdm po\u010dtem barev. V\u00fdsledn\u00fd motiv b\u00fdv\u00e1 na pletenin\u011b \u010diteln\u011bj\u0161\u00ed a pono\u017eky p\u016fsob\u00ed elegantn\u011bji i po opakovan\u00e9m pran\u00ed.<\/p><h3><b>Na \u010dem p\u0159i v\u00fdb\u011bru firemn\u00edho merche opravdu z\u00e1le\u017e\u00ed<\/b><\/h3><p><b>Kvalita materi\u00e1lu<\/b><\/p><p>Materi\u00e1l rozhoduje o tom, jak dlouho bude v\u00fdrobek slou\u017eit.<\/p><p>Ve spole\u010dnosti Sokino pou\u017e\u00edv\u00e1me nap\u0159\u00edklad <b>certifikovanou \u010desanou bavlnu s certifikac\u00ed OEKO-TEX\u00ae<\/b> nebo <b>polypropylen s ionty st\u0159\u00edbra<\/b> pro sportovn\u00ed a pracovn\u00ed modely.<\/p><p>D\u00edky tomu jsou pono\u017eky p\u0159\u00edjemn\u00e9 na no\u0161en\u00ed, dob\u0159e dr\u017e\u00ed tvar a spl\u0148uj\u00ed vysok\u00e9 n\u00e1roky na kvalitu.<\/p><p><b>\u010cesk\u00e1 v\u00fdroba<\/b><\/p><p>St\u00e1le v\u00edce firem d\u00e1v\u00e1 p\u0159ednost \u010desk\u00e9 zak\u00e1zkov\u00e9 v\u00fdrob\u011b textilu.<\/p><p>D\u016fvod\u016f je n\u011bkolik:<\/p><ul style=\"margin-top: 0cm;\" type=\"disc\"><li>lep\u0161\u00ed kontrola kvality,<\/li><li>rychlej\u0161\u00ed komunikace,<\/li><li>mo\u017enost konzultovat n\u00e1vrh,<\/li><li>podpora lok\u00e1ln\u00ed v\u00fdroby.<\/li><\/ul><p><b>Design<\/b><\/p><p>Nejlep\u0161\u00ed firemn\u00ed merch nen\u00ed ten nejv\u00fdrazn\u011bj\u0161\u00ed. Z na\u0161ich zku\u0161enost\u00ed funguj\u00ed nejl\u00e9pe jednoduch\u00e9 motivy, kter\u00e9 zam\u011bstnanci r\u00e1di nos\u00ed i mimo pracovn\u00ed prost\u0159ed\u00ed.<\/p><h3><b>Na co si d\u00e1t pozor<\/b><\/h3><p>\u010castou chybou je snaha um\u00edstit na pono\u017eku p\u0159\u00edli\u0161 mnoho grafick\u00fdch prvk\u016f.<\/p><p>To, co vypad\u00e1 dob\u0159e na monitoru, nemus\u00ed b\u00fdt stejn\u011b dob\u0159e \u010diteln\u00e9 na pletenin\u011b. Proto doporu\u010dujeme v\u017edy schv\u00e1lit fyzick\u00fd vzorek p\u0159ed zah\u00e1jen\u00edm s\u00e9riov\u00e9 v\u00fdroby.<\/p><p><a href=\"https:\/\/sokino.cz\/jak-ponozky-vyrabime\/\" target=\"_blank\" rel=\"noopener\"><strong>Jak postupujeme v Sokino<\/strong><\/a><\/p><p>Ka\u017ed\u00e1 zak\u00e1zka za\u010d\u00edn\u00e1 konzultac\u00ed. Zaj\u00edm\u00e1 n\u00e1s, komu budou pono\u017eky ur\u010deny, p\u0159i jak\u00e9 p\u0159\u00edle\u017eitosti se budou rozd\u00e1vat a jak\u00fd maj\u00ed splnit \u00fa\u010del.<\/p><p>Na z\u00e1klad\u011b t\u011bchto informac\u00ed p\u0159iprav\u00edme grafick\u00fd n\u00e1vrh, vyrob\u00edme vzorek a po jeho schv\u00e1len\u00ed zah\u00e1j\u00edme s\u00e9riovou v\u00fdrobu.<\/p><h3><strong>Shrnut\u00ed<\/strong><\/h3><p>Kvalitn\u00ed firemn\u00ed merch nen\u00ed o tom, kolik stoj\u00ed. Je o tom, jakou hodnotu p\u0159inese lidem, kte\u0159\u00ed ho budou pou\u017e\u00edvat.<\/p><p>Pokud hled\u00e1te reklamn\u00ed p\u0159edm\u011bt, kter\u00fd nez\u016fstane zapomenut\u00fd v z\u00e1suvce, zam\u011b\u0159te se na kvalitu, prakti\u010dnost, nad\u010dasov\u00fd design a spolehliv\u00e9ho \u010desk\u00e9ho v\u00fdrobce.<\/p><p>Pr\u00e1v\u011b tyto vlastnosti rozhoduj\u00ed o tom, jestli se z firemn\u00edho merche stane b\u011b\u017en\u00e1 sou\u010d\u00e1st ka\u017edodenn\u00edho \u017eivota.<\/p><h3><strong>Nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky<\/strong><\/h3><p><strong>Jak\u00fd firemn\u00ed merch zam\u011bstnanci opravdu pou\u017e\u00edvaj\u00ed?<\/strong><\/p><p>Nejv\u011bt\u0161\u00ed oblib\u011b se t\u011b\u0161\u00ed produkty s ka\u017edodenn\u00edm vyu\u017eit\u00edm, nap\u0159\u00edklad kvalitn\u00ed textil, l\u00e1hve na pit\u00ed, batohy nebo pono\u017eky s vlastn\u00edm designem.<\/p><p><strong>Pro\u010d firmy p\u0159ech\u00e1zej\u00ed na \u010deskou v\u00fdrobu?<\/strong><\/p><p>Lok\u00e1ln\u00ed v\u00fdroba nab\u00edz\u00ed lep\u0161\u00ed kontrolu kvality, krat\u0161\u00ed komunika\u010dn\u00ed cestu, podporuje \u010desk\u00e9 v\u00fdrobce a umo\u017e\u0148uje pru\u017en\u011b reagovat na individu\u00e1ln\u00ed po\u017eadavky.<\/p><p><strong>Jak\u00e9 je minim\u00e1ln\u00ed mno\u017estv\u00ed pro zak\u00e1zkovou v\u00fdrobu pono\u017eek?<\/strong><\/p><p>Minim\u00e1ln\u00ed objedn\u00e1vka v Sokino je 300 p\u00e1r\u016f. Velikosti lze v r\u00e1mci jedn\u00e9 zak\u00e1zky kombinovat.<\/p><p><strong>Jak dlouho trv\u00e1 v\u00fdroba pono\u017eek na zak\u00e1zku?<\/strong><\/p><p>Standardn\u00ed v\u00fdroba trv\u00e1 4 a\u017e 6 t\u00fddn\u016f od schv\u00e1len\u00ed fin\u00e1ln\u00edho vzorku.<\/p><p><strong>Jak\u00e9 materi\u00e1ly pou\u017e\u00edv\u00e1te?<\/strong><\/p><p>Pou\u017e\u00edv\u00e1me certifikovanou \u010desanou bavlnu OEKO-TEX\u00ae, bambusov\u00e1 vl\u00e1kna a polypropylen s ionty st\u0159\u00edbra pro sportovn\u00ed a pracovn\u00ed modely.<\/p><p class=\"MsoNormal\"><b>P\u0159em\u00fd\u0161l\u00edte, jak\u00fd firemn\u00ed merch bude nejl\u00e9pe fungovat pr\u00e1v\u011b ve va\u0161\u00ed spole\u010dnosti?<\/b><\/p><p class=\"MsoNormal\">R\u00e1di s v\u00e1mi projdeme mo\u017enosti zak\u00e1zkov\u00e9 v\u00fdroby pono\u017eek, doporu\u010d\u00edme vhodn\u00fd materi\u00e1l, navrhneme design a p\u0159iprav\u00edme vzorek je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm v\u00fdroby.<\/p><p><b><span style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Segoe UI Emoji',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Segoe UI Emoji'; mso-ansi-language: CS; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/><\/span><a href=\"https:\/\/sokino.cz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: CS; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"> Nez\u00e1vazn\u011b poptat zak\u00e1zkovou v\u00fdrobu pono\u017eek<\/span><\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112db1c e-con-full e-flex e-con e-child\" data-id=\"112db1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e0ffb elementor-widget elementor-widget-image\" data-id=\"66e0ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/vierka-69-684x1024.jpg\" class=\"attachment-large size-large wp-image-1896\" alt=\"\" srcset=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/vierka-69-684x1024.jpg 684w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/vierka-69-200x300.jpg 200w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/vierka-69-768x1150.jpg 768w, https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-content\/uploads\/2026\/07\/vierka-69.jpg 1000w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-221b3dfe e-flex e-con-boxed e-con e-parent\" data-id=\"221b3dfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7dc8cc elementor-widget elementor-widget-text-editor\" data-id=\"3e7dc8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/vierakotulanova\/\" target=\"_blank\" rel=\"noopener\"><b>Viera Kotulanov\u00e1<\/b><\/a><br \/>Majitelka spole\u010dnosti Sokino. V\u00edce ne\u017e 8 let se v\u011bnuje\u00a0 v\u00fdrob\u011b pono\u017eek a spolupracuje s firmami, sportovn\u00edmi kluby i organizacemi na n\u00e1vrhu pono\u017eek, kter\u00e9 se st\u00e1vaj\u00ed sou\u010d\u00e1st\u00ed firemn\u00edho merche, welcome pack\u016f i d\u00e1rkov\u00fdch kolekc\u00ed.<br \/>Ve sv\u00e9 pr\u00e1ci propojuje zku\u0161enosti z v\u00fdroby, znalost materi\u00e1l\u016f a d\u016fraz na kvalitn\u00ed \u010deskou v\u00fdrobu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108864f3 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"108864f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/zakazkova-vyroba-ponozek-s-vlastnim-designem\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">P\u0159edchoz\u00ed \u010dl\u00e1nek<\/span><span class=\"post-navigation__prev--title\">Zak\u00e1zkov\u00e1 v\u00fdroba pono\u017eek s vlastn\u00edm designem od 300 p\u00e1r\u016f<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/d.r4.wbsprt.com\/sokino.cz\/7-tipu-na-originalni-vanocni-darky-pro-zamestnance\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Dal\u0161\u00ed \u010dl\u00e1nek<\/span><span class=\"post-navigation__next--title\">7 tip\u016f na origin\u00e1ln\u00ed v\u00e1no\u010dn\u00ed d\u00e1rky pro zam\u011bstnance, kter\u00e9 opravdu pot\u011b\u0161\u00ed<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jak vybrat firemn\u00ed merch, kter\u00fd zam\u011bstnanci opravdu pou\u017e\u00edvaj\u00ed Firemn\u00ed pono\u017eky pro R\u00e1dio Impuls Firemn\u00ed merch m\u016f\u017ee b\u00fdt skv\u011blou investic\u00ed, nebo zbyte\u010dn\u011b utracen\u00fdmi pen\u011bzi. Rozhoduje jedin\u00e1 v\u011bc \u2013 jestli ho zam\u011bstnaci opravdu pou\u017e\u00edvaj\u00ed. Mo\u017en\u00e1 jste to sami za\u017eili. Objedn\u00e1te reklamn\u00ed p\u0159edm\u011bty na konferenci, v\u00e1no\u010dn\u00ed d\u00e1rky nebo firemn\u00ed welcome pack pro nov\u00e9 kolegy. Kr\u00e1tce po rozd\u00e1n\u00ed ale [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1926,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemni-ponozky-a-merch"],"_links":{"self":[{"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/posts\/1923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/comments?post=1923"}],"version-history":[{"count":85,"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/posts\/1923\/revisions"}],"predecessor-version":[{"id":2179,"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/posts\/1923\/revisions\/2179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/media\/1926"}],"wp:attachment":[{"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/media?parent=1923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/categories?post=1923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d.r4.wbsprt.com\/sokino.cz\/wp-json\/wp\/v2\/tags?post=1923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}